In 2014, Puig and the Puig Foundation launched this shared project, embodying Puig's purpose while aligning with the United Nations Sustainable Development Goals (SDGs) and promoting values such as well-being, confidence, and self-expression.
Puig is deeply committed to creating a lasting positive impact on society and the environment for future generations. Alongside its efforts to improve environmental performance, the company places equal importance on fostering diversity and inclusion among its consumers and communities.
Within this program, Makers shines as a standout initiative. Over eight editions, it has significantly contributed to advancing Puig’s purpose and the ambitious goals outlined in its 2030 ESG Agenda.
Makers is an initiative within the Invisible Beauty program.
Through Makers, Puig shares its expertise and successful business model with social projects, empowering them to leverage this experience to make a greater impact on people, society, and the planet.
The initiative is open to entrepreneurs, social enterprises, associations, organizations, and foundations whose missions align with the values of Puig and its brands, working on causes that reflect the company’s purpose.
Makers provides a valuable experience not only for the employees involved—whether voting on project selection or working together on the projects—but also for the brands and social organizations that benefit from the support.
Promote conscious living
Through Makers, Puig boosts awareness on social matters and offers all the people who are part of the company the opportunity to channel, from within Puig, their social concerns while contributing to the company and family legacy of leaving a better world.
Share know-how
Through senior mentoring and accompaniment, Puig professionals voluntarily share their business know-how and entrepreneurial audacity with the leaders of selected social projects to help them strengthen their business skills and grow social projects.
Co-create
Makers seeks to promote co-creation between, on the one hand, entrepreneurs and social companies, associations, organizations and foundations and, on the other, Puig employees with social concerns, to together generate synergies and alliances that promote equality, the empowerment of women and responsible production and consumption.
Collaborate
Makers fosters teamwork to drive greater transformation and deeper social impact. Employees can contribute by supporting, mentoring, or actively transforming the selected projects.
Key areas of collaboration, developed through co-creation with Puig employees, focus on job reintegration, recycling, and promoting equality, diversity, and inclusion in the fashion and beauty industry.
Makers Objective
The initiative aligns with Puig's corporate purpose and the company’s 2030 ESG Agenda, taking a significant step forward in 2022 by incorporating co-creation and collaboration with brands as key strategies to amplify impact.
Its objective is to leverage talent and teamwork to build strong alliances and implement scalable, sustainable solutions that endure over time.
The Makers program focuses on projects aligned with the three priority pillars defined by Puig brands to maximize their contribution to the Sustainable Development Goals (SDGs):
- Gender equality: SDG 5
- Empowerment of women and girls: SDGs 4 and 5
- Development of sustainable production and consumption systems: SDG 12
Mentoring Matters
As a result of the 8th edition of Makers, and thanks to the employees who volunteered as mentors, Puig identified an opportunity to establish a long-term alliance with one of the participants: Mentoring Matters, a global non-profit organization dedicated to fostering strong mentoring initiatives for talented youth in multicultural creative industries.
This initiative is led by Rabanne and aligns with the brand’s purpose, marking the beginning of a multi-year commitment to promoting diversity, equity, and inclusion in the creative field. Puig employees will play an active role in this collaboration, contributing their expertise and mentorship to support emerging talent.
Mentoring Matters works to create equal access to paid job opportunities for individuals from Black, Asian, and minority ethnic backgrounds. Through personalized mentoring programs, they support candidates and connect them with a network of employers offering paid roles, helping to shape a more inclusive future.
Learn more about Mentoring Matters and their mission: www.mentoring-matters.co.uk
Fundación Quiero Trabajo
Puig partnered with Fundación Quiero Trabajo to empower women at risk of social exclusion by rebuilding their self-esteem and preparing them for job interviews. Through the Makers initiative, Puig employees collaborated with the foundation to enhance support for these women. Additionally, our brand Carolina Herrera explored synergies with the foundation to amplify social impact. Sharing a common mission of women's empowerment, the foundation provided skills and tools to boost confidence in job applications. The collaboration was so positive that Puig extended its support with a donation, enabling the foundation to expand its activities to Málaga, furthering its mission. Learn more about Fundación Quiero Trabajo and their mission: www.quierotrabajo.org
Haut La Consigne
Haut La Consigne is a French association dedicated to reducing the environmental impact of glass containers. It was part of the 7th edition of Makers, and its proven success led Puig to extend its support for another year to further its impact. Thanks to co-creation with Puig teams, Haut La Consigne launched a pilot initiative to explore ways to reuse glass perfume bottles, thereby reducing their carbon footprint. This pilot demonstrated the potential to pave the way for broader adoption of glass bottle reuse within the cosmetics and beauty industry. Learn more about Haut La Consigne and their mission: www.hautlaconsigne.fr
Beauty for Freedom
Combatting human trafficking and empowering its survivors is the purpose of Beauty for Freedom. The foundation aims to provide a therapeutic approach based on creative programs that foster skills training among young people at risk of exclusion and among victims of human trafficking. Learn more about Beauty for Freedom and their mission: www.beautyforfreedom.org
Free Form Style
Having a physical disability should not be synonymous with being unable to dress fashionably. Under this precept, Free Form Style was launched, a brand responsible for designing and producing clothing collections intended and adapted for people with functional diversity. Inclusive clothing that improves their self-esteem and promotes their autonomy. Learn more about Free Form Style and their mission: www.freeformstyle.com
Itinérance Méditerrannée
Female artisans from all around the Mediterranean basin face oblivion and the devaluation of their work. Itinérance Méditerrannée brings together and supports these women in order to safeguard their skills and cultural heritage. Through different actions, Itinérance draws attention to the work of these artisans, promoting its value and importance. Learn more about Itinérance Méditerrannée and their mission: www.itinerance.org
Menostrash
We increasingly buy and discard clothing, harming the environment. Menostrash addresses this by recycling disused clothes without toxic substances. Through classification, cleaning, and combination processes, the project transforms discarded materials into sustainable fashion products, accessories, and adornments, promoting eco-friendly innovation in the fashion industry. Learn more about Itinérance Menostrash and their mission: www.menostrash.com
Fundación Ared x Carolina Herrera
Through Invisible Beauty, Carolina Herrera has collaborated with Fundación Ared to support the reintegration of women, particularly those over 45, who have been in penitentiary centers or social housing. The initiative empowers these women, preparing them for the workforce, encouraging independence, and aligning with the brand’s mission. Learn more about Fundación Ared and their mission: www.fundacioared.org
Timpers
Timpers is a socially responsible brand, formed by people with disabilities, creating shoes with an emphasis on sustainability. As part of the Makers initiative, the company aims to expand and employ more people with disabilities, with management by Aitor, Diego, and Roberto, driving its rapid growth and purpose. Learn more about Timpers and their mission: www.timpersbrand.com
Arcé: Empowering Women
Arcé is an association that helps women over 45 re-enter the workforce by providing coaching and networking opportunities. Through collaboration with Puig employees, Arcé gains access to business knowledge, enabling them to strengthen their impact, prioritize goals, and boost visibility for these women in the workplace. Learn more about Arcé and their mission: www.avenirfemmes.fr
Convidarte
Puig employees in Argentina volunteered to support Convidarte, an initiative fighting hunger and poverty in Buenos Aires. By cooking and mentoring, they contributed directly to alleviating hunger for vulnerable families. This hands-on involvement also helped employees discover a deeper sense of purpose within the company. Learn more about Convidarte and their mission: www.convidarte.com.ar
Fundación Bellamente
Puig employees collaborated with Fundación Bellamente to promote body acceptance, gender diversity, and self-expression. Through workshops and social media, the initiative empowers women, enhancing their confidence, mental health, and self-esteem while fostering positive societal change and encouraging personal well-being. Learn more about Fundación Bellamente and their mission: www.bellamente.com.ar
The Impact
+8 Editions
since its launch in 2014
+60 Social Initiatives
supported at International level
+300 Puig Professionals
involved from nine different countries: Argentina, Belgium, Chile, France, Mexico, Spain, Switzerland, the United Kingdom, and the United States of America
+40,000 Hours
of teamwork and co-creation with Makers