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Winds Of Change

Puig Naming Partner of the first ever Puig Women's America's Cup

Puig Women’s America’s Cup

The Puig Women’s America’s Cup, taking place in Barcelona from October 5th to 13th, will be one of the highlights of the 37th America’s Cup. Joining the six established official participants representing New Zealand, Great Britain, Italy, Switzerland, the United States and France are six new teams from Spain, the Netherlands, Canada, Germany, Sweden, and Australia. The addition of new teams and countries further enhances the anticipation of an extraordinary sailing experience.

Puig is collaborating in the 37th edition of the America’s Cup as a global sponsor and as a Naming Partner of the first women’s race in the history of the America’s Cup. This commitment reflects its local identity as a global company based in the city of Barcelona and its rich nautical heritage. With a long tradition of sponsorship within the world of sailing, Puig is proud to support this historic competition, while promoting and reinforcing the presence and excellence of women in the sport.

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The Trophy

The Spanish architect and designer Patricia Urquiola was commissioned to design and shape the trophy that the winning women’s team of the Puig Women’s America’s Cup will receive on 13 October. For this, Urquiola used “a simple, geometric figure, like a cylinder, without decorative elements or a base, which at one point opens up like a large sail struck by the wind”. Made of silver, with a height of 58 cm and weighing about 5 kg, its interior hides a rose gold effect. The finishing has been done by means of an exhaustive chiseling in the widest part of the cylinder. Unlike the original America’s Cup trophy — designed by Robert Garrard in 1848 — the Puig Women’s America’s Cup lacks handles so that “the winning team can embrace it in its full form,” according to the designer.

Watch the video interview with Patricia Urquiola to learn more about the trophy
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The Winners

A new chapter in sailing history has been written as Italy's Luna Rossa Prada Pirelli team secured a landmark victory in the inaugural Puig Women’s America’s Cup, a defining moment for women in the 173-year tradition of the America’s Cup.

Led by Skipper Giulia Conti, alongside her talented crew—Margherita Porro, Maria Giubilei, Giulia Fava, Maria Vittoria Marchesini, and Alice Linussi—the team celebrated their historic win in Barcelona, lifting the iconic trophy designed by Patricia Urquiola.

Reflecting on the triumph, Conti shared, “I think it's a huge stepping stone in the history of sailing, especially for women. When I was a little girl I was always looking up at Luna Rossa, but I was always seeing the guys and I never saw a woman, but I think we showed the whole world what we are capable of and how well we can sail.

Without doubt, one of the highlights of the summer of sailing in Barcelona, the Puig Women’s America’s Cup not only delivered outstanding competition but also heralded a new dawn in women’s sailing, lighting a bright pathway to the future of the America’s Cup.

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Unleashing Women’s Potential • Perseverance, passion and courage.

The ‘Unleashing Women’s Potential’ video series explores the fascinating stories of the Puig Women’s America’s Cup, the first-ever female edition of America’s Cup, which will take over Barcelona in October 2024.

Unleashing Women’s Potential

  • Puig - Maria Cantero, Team member

    Maria Cantero

    Sail Team BCN

    Team member

  • Puig - Alexandra Stalder, Team member

    Alexandra Stalder

    Alinghi Red Bull Team Switzerland

    Team member

  • Puig - Liv Mackay, Team member

    Liv Mackay

    Emirates Team New Zealand

    Team member

  • Puig - Gemma Jones, Team member

    Gemma Jones

    Emirates Team New Zealand

    Team member

  • Puig - Natalia Via-Dufresne, On Water Operations Manager

    Natalia Via-Dufresne

    On Water Operations Manager

  • Puig - Laia Tutzó, Olympic athlete and Business Development Director of the Spanish Sailing Federation

    Laia Tutzó

    Olympic athlete and Business Development Director of the Spanish Sailing Federation

  • Puig - Penny Clark, Sailing Team Manager

    Penny Clark

    Athena Pathway

    Sailing Team Manager

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New HorizonsWomen in Sports

Discover and learn more about how women are achieving greater success in sports, with an increase in federation licenses and medals in major tournaments. They also enjoy enhanced media visibility, greater sponsorship resources, and increased representation in coaching, management, and traditionally male-dominated disciplines. This progress underscores the growing recognition and support for female athletes both on and off the field.

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Newsroom

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      New Horizons: Women In Sports

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      Their Majesties the King and Queen of Spain inaugurate the second Puig Tower in Barcelona

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      Puig inaugurates its new U.S. offices in the iconic Rockefeller Centre in New York

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      Creativity

      Puig teams up with Photovogue Festival to celebrate new talents in photography

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      Puig recognized as best-performing beauty company at WWD honors

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      Commitments

      Puig navigates towards history in Vilanova i la Geltrú