Puig unveils the evolution of its visual identity as it marks an exciting new chapter in its 110-year history.
The new company logo pays tribute both to Puig’s legacy and bright future ahead and, while placing creativity at the very center, reflects Puig’s culture and values. Created together with the French art and design agency M/M (Paris), the evolution digs in the original work of Swiss designer Yves Zimmerman for the company.
It includes a bespoke typeface, Paralelo, that reinterprets the spirit of Méridien, a 1955 typeface by Adrian Frutiger that Zimmerman established for Puig more than 50 years ago. And it further includes a new symbol which evokes an infinite line of creativity inspired by a Miró painting while echoing Puig’s logotype of the 70s by Zimmerman.
“At this transformational moment for Puig, we wanted to reinforce who we are, what we do and what we stand for: a Home of Creativity. We are connecting our long history with our commitment to innovation, our discretion with our sensitivity as a nurturing place where brands can shine, people can grow and daring ideas are celebrated”, says Marc Puig, Chairman and CEO of the company.
The new identity will be deployed for the first time during the bell ringing ceremony at the Barcelona stock exchange on May 3rd. It will then be implemented progressively, creating an organic transition and juxtaposition with the existing one.