At Puig, as a family company that aspires to leave behind a better world for future generations, we aim to build brands that generate a positive impact on the environment and society. Not only is it important that we improve our environmental performance, but it is also key that we support the diversity of our consumers and communities.
In 2014 Puig launched the Invisible Beauty Makers program with the aim of turning it into a benchmark in social commitment. Each year the program searches for talented people who are willing and able to take action and transform situations in society that need a solution.
After aligning the program with the Puig corporate purpose and the company’s 2030 ESG Agenda, in 2022 a step forward was taken, incorporating co-creation and collaboration with brands as lines of action to- generate a greater impact. The objective was to combine talent and teamwork to develop alliances and activate scalable and sustainable solutions over time.
Invisible Beauty Makers generates an experience of great value both for the employees who participate – from those who vote in the selection of initiatives to those who work together as a team on the projects – and for the brands and social organizations that are supported.
The seventh edition of the Invisible Beauty Makers program selected projects linked to the three priority pillars as defined by Puig brands which will maximize their contribution to the Sustainable Developments Goals (SGDs):
- Gender equality - SDG 5
- Empowerment of women and girls - SDG 4-5
- Development of sustainable production and consumption systems - SDG 12
Invisible Beauty through 51 makers teams has generated 10,740,524 direct and indirect beneficiaries in Europe, Latin America, the U.S., Africa, The Middle East and Asia.
Thanks to the Makers program, the projects have evolved to achieve more special impact, reflected in the growth of their turnover. 19% of Invisible Beauty Makers invoice more than €500 000.
(*) Data provided by the projects according to their scope of action: women at risk of social exclusion, hospitalized patients, students and families, service users (off and online), program participants (off and online), people given training (off and online), committed professionals, company employees and volunteers.