
It opens with a foreword by Marc Puig, Chairman and CEO of Puig, and invites readers into the company’s world, one shaped by entrepreneurial audacity, long-term vision, and a deep-rooted passion for creativity. Beginning in Barcelona, a city of contrasts and inspiration, the narrative explores the Puig family story, the company’s culture, and the creative collaborations that have fueled the growth of its brands.
Through original contributions, archival imagery, and newly commissioned photography, the book brings to life Puig’s vibrant portfolio of Love Brands — including Rabanne, Carolina Herrera, Charlotte Tilbury, Jean Paul Gaultier, Nina Ricci, Dries Van Noten, and Byredo, among others.
With contributions from leading voices in journalism, literature, photography and perfumery, including Alice Cavanagh, Michael Edwards, Jean-Claude Ellena, Leticia Sala, and Anatxu Zabalbeascoa — Puig, Home of Creativity offers a rich, polyphonic portrait of a company that continues to push boundaries while remaining true to its essence.



Restless Curiosity
Restlessly looking for opportunities and ideas that shape tomorrow, balancing boldness and wisdom to deliver excellence.
Contagious Enthusiasm
Endless energy, creativity and a can-do attitude that make us feel empowered to achieve more and express our authentic selves.
Fairness and Respect
Always treating each other with fairness, with integrity, transparency and a genuine respect for our commitments guiding all our interactions.
Entrepreneurial Audacity
A house of founders, promoting entrepreneurship from every chair to disrupt and innovate, in a way which is agile, action-oriented and resilient.
Shaping Tomorrow
Committed to long-term value creation and acting as a force for sustainable change for both people and planet, building a company that is fit for years to come and leaves a lasting legacy. This is who we are.

Commitments
The Puig Vela Clàssica Regatta returns to Barcelona from July 9 to 12
Sustainability
On World Bee Day, APIVITA Reaffirms Its Commitment to the Billion Bees Program
Sustainability
Puig maintains Gold Medal rating in EcoVadis sustainability assessment
Commitments
Puig women's stories of empowerment
Finance
Puig achieves record results in 2024, ahead of its mid-term guidance
Corporate
Puig celebrates 110 years with new office openings worldwide
Commitments
Puig Signs the United Nations Women’s Empowerment Principles (WEPs)
Commitments
Rabanne Arts Factory, Empowering Tomorrow’s Digital Visionaries
Corporate
Puig Evolves Its Visual Identity
Corporate
Puig expands its headquarters in Barcelona with the opening of a second tower
Corporate
Their Majesties the King and Queen of Spain inaugurate the second Puig Tower in Barcelona
Corporate
Puig inaugurates its new U.S. offices in the iconic Rockefeller Centre in New York