PUIG Puig acquires majority stake in Dr. Barbara Sturm

Puig acquires majority stake in Dr. Barbara Sturm

Puig announces the acquisition of a majority stake in Dr. Barbara Sturm, the premium skincare brand founded in 2014 by Dr. Barbara Sturm, a world-renowned doctor and pioneer in the field of anti-inflammatory treatments, offering an exclusive portfolio of products spanning skincare, body & haircare and supplements.

Founder Dr. Barbara Sturm will retain a minority stake and continue leading the brand ’s product development as Chief Product Development Officer and Brand Ambassador.

The acquisition of Dr. Barbara Sturm reinforces Puig’s competitive position in the premium skincare segment by welcoming a globally recognized luxury cult brand developed through its digital channels and worldwide spa and boutiques network, offering high-performance treatments with deep expertise in skincare.

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