Open jar of Dr. Barbara Sturm Face Mask showing the cream texture, with the white lid beside it.

At Puig, eco-design is embedded in the development of our formulas and packaging, guiding decisions from the earliest stages of creation to the end of the product life cycle.

Our approach is based on core principles applied across all Puig Love Brands and product categories, helping us reduce environmental impact while maintaining quality and desirability.

Eco-design at Puig is built on the following principles:

Innovation with purpose

We develop our products according to a clear approach: addressing specific and meaningful challenges, creating value, and contributing positively to society, rather than innovating for the sake of innovation.

This principle guides every step of our development process, ensuring that our initiatives remain aligned with a coherent goal and deliver lasting impact.

Responsibility and transparency

Sustainability is at the core of our product development. Each of our products is developed by prioritizing materials, processes, and packaging that minimize our environmental impact.

We view sustainability as an ongoing journey: our principles guide us to maintain transparency in our methods and to clearly communicate our sustainability actions and results.

Building a sustainable legacy

By defining these principles and rules, we aim to build a sustainable legacy and contribute to a better world.

Each sustainable choice we make helps reduce environmental impact, and we strive to inspire others to follow our example.

Close-up of a Dr. Barbara Sturm serum dropper above coral-colored flower petals.

Eco-design in Formula

As a responsible manufacturer of skincare, fragrance, and makeup products, we are committed to reducing our environmental footprint and being transparent about the actions we take to create more sustainable products.

Our formulas are developed in line with eco-design principles, guiding thoughtful choices at every stage of product development, including:

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Eco-design in Packaging

As part of our 2030 ESG Agenda, Puig has developed Eco-Design Guidelines to ensure our products are environmentally and socially responsible.

These guidelines are structured around the following fundamental pillars:

Eco-Design in Action: How Puig Love Brands Are Driving Change

Puig Love Brands are making bold and responsible choices to reduce and improve packaging and formulas, in line with our sustainability goals.

  • Nina Ricci fragrance bottle in pink glass, featuring the brand’s signature apple-shaped design with silver leaf details.
    Volume Efficiency

    67% more unites per pallet, reducing emissions and optimising transport.

  • Carolina Herrera Bad Boy fragrance bottle in deep blue glass, featuring its signature lightning bolt design.
    Weight Reduction

    Carolina Herrera Bad Boy Cobalt features a 15% reduction in packaging weight compared to previous versions.

  • Jean Paul Gaultier Le Male fragrance bottle in gold, featuring the brand’s signature male torso design.
    Recycled Materials

    Jean Paul Gaultier Le Male Elixir is made with 20% recycled glass.

  • Carolina Herrera Bad Boy shower gel in a black bottle with a gold cap and gold lettering.
    Recycled Materials

    The packaging of Carolina Herrera’s Bad Boy Shower Gel is made from 100% recycled plastic.

  • Byredo Bal d’Afrique Absolu de Parfum bottle in clear glass with a black textured cap and white label.
    Renewable Materials

    New caps for Byredo Absolu de Parfum, made from bioplastic, a renewable and biodegradable alternative.

  • Jean Paul Gaultier fragrance bottle in amber glass, featuring the brand’s signature female torso design.
    Refillable Format

    Refillable versions of our iconic products, including Gaultier Divine, with −52% glass and −66% metal.

  • L’Artisan Parfumeur Était un Bois Eau de Parfum bottle in smoky glass with a black cap and pale green label.
    Improved Recyclability

    L’Artisan Parfumeur cap improvement: non-recycled metal replaced with fully recyclable aluminium.

  • Rabanne 1 Million shower gel in a gold tube with black branding.
    Environmental impact

    Our iconic One Million shower gel illustrates our work to replace Sodium Laureth Sulfate with a blend of alternative surfactants that offer milder properties for skin and a more favorable environmental profile, while still delivering a pleasant foaming experience.

  • Carolina Herrera Good Girl body cream in a black jar with a ribbed gold lid and gold lettering.
    Environmental impact

    In Good Girl body cream we managed to remove Silicones while maintaining premium sensoriality.

  • Rabanne Fame fragrance bottle in gold and silver, featuring the brand’s signature robot-inspired design.
    Naturality

    Fame from Rabanne is a vegan, chypre floral fragrance for women featuring 90% natural origin ingredients.

  • Nina Ricci fragrance bottle in pink glass, featuring the brand’s signature apple-shaped design with silver leaf details.
    Upcycling

    The upcycled lemon oil in Nina Eau de Toilette by Nina Ricci, is made from rejected lemons that do not meet food market standards.

  • Charlotte Tilbury Charlotte’s Magic Body Cream in a white tube with rose gold detailing.
    Renewable Materials

    Using the microalgae cells remaining after astaxanthin extraction, we help to reduce waste by turning leftover material into a skin-conditioning property used in Charlotte Tilbury’s Magic Body Cream.

  • Kama Ayurveda Kumkumadi Youth-Revitalising Eye Contour Serum in a red bottle with a gold cap and white label.
    Natural Ingredients

    When technically feasible, we favor the use of natural gums, allowing texture stability while supporting biodegradability.

  • Uriage Xémose moisturizing lip stick in blue and white packaging.
    Improved Recyclability

    Non-recyclable plastic has been replaced with fully recyclable polypropylene (PP) on Uriage sticks.

  • APIVITA Beevine Elixir Wrinkle & Firmness Lift Cream in a red jar with matching red lid and white lettering.
    Local Ingredients and Packaging Optimization

    Beevine Elixir face cream uses patented delivery system that contains Vitis leaves extract sourced from the island of Santorini, upcycling a byproduct of winemaking. Furthermore, by adhering to our eco‑design guidelines, the packaging weight was substantially reduced while the use of PCR materials was significantly increased.