
Innovation with purpose
We develop our products according to a clear approach: addressing specific and meaningful challenges, creating value, and contributing positively to society, rather than innovating for the sake of innovation.
This principle guides every step of our development process, ensuring that our initiatives remain aligned with a coherent goal and deliver lasting impact.
Responsibility and transparency
Sustainability is at the core of our product development. Each of our products is developed by prioritizing materials, processes, and packaging that minimize our environmental impact.
We view sustainability as an ongoing journey: our principles guide us to maintain transparency in our methods and to clearly communicate our sustainability actions and results.
Building a sustainable legacy
By defining these principles and rules, we aim to build a sustainable legacy and contribute to a better world.
Each sustainable choice we make helps reduce environmental impact, and we strive to inspire others to follow our example.



Volume Efficiency
67% more unites per pallet, reducing emissions and optimising transport.

Weight Reduction
Carolina Herrera Bad Boy Cobalt features a 15% reduction in packaging weight compared to previous versions.

Recycled Materials
Jean Paul Gaultier Le Male Elixir is made with 20% recycled glass.

Recycled Materials
The packaging of Carolina Herrera’s Bad Boy Shower Gel is made from 100% recycled plastic.

Renewable Materials
New caps for Byredo Absolu de Parfum, made from bioplastic, a renewable and biodegradable alternative.

Refillable Format
Refillable versions of our iconic products, including Gaultier Divine, with −52% glass and −66% metal.

Improved Recyclability
L’Artisan Parfumeur cap improvement: non-recycled metal replaced with fully recyclable aluminium.

Environmental impact
Our iconic One Million shower gel illustrates our work to replace Sodium Laureth Sulfate with a blend of alternative surfactants that offer milder properties for skin and a more favorable environmental profile, while still delivering a pleasant foaming experience.

Environmental impact
In Good Girl body cream we managed to remove Silicones while maintaining premium sensoriality.

Naturality
Fame from Rabanne is a vegan, chypre floral fragrance for women featuring 90% natural origin ingredients.

Upcycling
The upcycled lemon oil in Nina Eau de Toilette by Nina Ricci, is made from rejected lemons that do not meet food market standards.

Renewable Materials
Using the microalgae cells remaining after astaxanthin extraction, we help to reduce waste by turning leftover material into a skin-conditioning property used in Charlotte Tilbury’s Magic Body Cream.

Natural Ingredients
When technically feasible, we favor the use of natural gums, allowing texture stability while supporting biodegradability.

Improved Recyclability
Non-recyclable plastic has been replaced with fully recyclable polypropylene (PP) on Uriage sticks.

Local Ingredients and Packaging Optimization
Beevine Elixir face cream uses patented delivery system that contains Vitis leaves extract sourced from the island of Santorini, upcycling a byproduct of winemaking. Furthermore, by adhering to our eco‑design guidelines, the packaging weight was substantially reduced while the use of PCR materials was significantly increased.