Puig announces the release of WikiParfum, a digital platform dedicated to all things perfume.
The platform enables everyone to browse, compare and choose fragrances from a constantly updated library which currently includes some 19,600 scents.
WikiParfum helps users discover what a perfume smells like, even before they try it in a store.
The information and recommendations provided by WikiParfum are based on science and perfume expertise, to ensure accuracy, objectivity, and brand-agnostic results.
With WikiParfum, Puig offers the public an educational, useful, and innovative tool, one that makes the complex world of fragrance at once accessible, personal and pleasurable.