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WE ARE COLORS FEMININE, DELICATE AND ICONIC

WE ARE COLORS WE ARE COLORS WE ARE COLORS WE ARE COLORS WE ARE COLORS WE ARE COLORS

Colors, the collection of fragrances by Benetton is derived from the brand’s very DNA: color. The two feminine perfumes, in pink and turquoise, are presented in a campaign that conveys values such as diversity, multiculturalism, beauty, and optimism.

Through its latest launch the Italian brand offers a new way of looking at the world via a diverse, positive palette of colors. A new universe of fragrances for celebrating something that differentiates us —but also brings us together.

The bottles are sculpted in smooth, curved lines and culminate in a top with a powerful, iconic design: the shape of the Benetton logo in brilliant metallic gold.

We are colors
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