PUIG Puig and Tmall join forces to enlighten – and delight – China’s new fragrance consumers

From 2015 through 2020, the Chinese fragrance market maintained a compound annual growth rate of nearly 15%. Over the next five years, market growth is expected to surpass 22%, three times the rate of the global fragrance market (Kantar & Eternal Fragrance Report 2021).

Educating consumers is key to future success, which is why Tmall and Puig are introducing China’s shoppers to the vast and fascinating world of perfume.

Tmall has launched the Scent Visualizer, an innovative digital technology developed by Puig, which enables even fragrance newcomers to discover, recognize and visualize the scents of perfumes. The Scent Visualizer displays the main olfactive ingredients in a perfume which allows the user to picture, literally, how the perfume smells. It is powered by a visual library of more than 1,400 unique ingredients and a database of 21,500 perfumes (WikiParfum).