Puig announced its entry as a new shareholder in Eric Buterbaugh Florals (EB Florals) as of April 2016.
EB Florals was founded by Eric Buterbaugh, world-renowned floral designer, and Fabrice Croisé, in 2015. Together, in collaboration with the world’s leading perfumers, they have created an ultra-exclusive line of floral fragrances: a lavish collection of eight unisex scents and six candles conceived as a homage to Eric Buterbaugh’s floral artistry. To date, the line has been available only at the brand’s flagship boutique in West Hollywood and online. In early May 2016, EB Florals products will be available for purchase at Saks Fifth Avenue in Beverly Hills, San Francisco, Las Vegas, Houston and Toronto, and at Bergdorf Goodman, New York.
Puig has become a minority shareholder with the objective to support the growth of EB Florals through brand building and deployment. The agreement is structured to accommodate the growth of the company’s investment over the next several years.
This agreement is in line with the Puig strategy to focus on the selective perfumery market in order to achieve its business goal of capturing a 12 percent global market share by 2020.
For more information, visit www.ebflorals.com