Puig announces a minority investment in Loto del Sur, the Colombian premium beauty company. Puig will support the growth of Loto del Sur, as the retail brand pursues a strategy of expansion in international markets and have the option to further increase its stake in years ahead.
Loto del Sur’s portfolio currently covers Bath & Body, Face Care, Fragrance and Home. Made with a curated selection of locally sourced botanical ingredients, Loto del Sur products proudly pay tribute to the Latin America’s histories, cultures and vast biodiversity.
For Puig and Loto del Sur this agreement is the basis for a long-term partnership.