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212

A LOVE AFFAIR WITH MANHATTAN

Calling Manhattan: that's 212. The 212 range is a many-chaptered love story that links the House of Herrera with the city that never sleeps. In all its permutations, 212 is the scent of sensuality, passion and success – it encapsulates the spirit of the new urban party people, the cosmopolitan VIPs who make (and break) the trends.

Carolina Herrera de Báez, daughter of Carolina Herrera, inspired the 212 universe. In collaboration with her mother and with Puig perfumers, she developed a fragrance range for a young generation of urban nomads. The “it” crowd immediately adopted the new perfume, with its sleek double metal-and-glass bottle (one for my bag, one for my dresser).

The 212 universe has grown over the years, with several successful lines including 212 MEN in 1999, 212 Sexy in 2004, 212 Sexy Men in 2006. In 2010 came the launch of 212 VIP, a feminine fragrance that pays tribute to New York nightlife. Its companion, 212 VIP MEN, appeared a year later. Next up? In 2014 watch out for 212 VIP Rosé, the essence of the New York party princess…

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