United Colors of Benetton is as well known for its provocative (and thought-provoking) ad campaigns as for its on-trend fashion designs. Using controversial imagery, the brand conveys powerful messages of tolerance, non-discrimination and human rights.
In 2013 Puig and United Colors of Benetton signed a long-term global licensing agreement to develop and distribute new fragrance lines.
Puig welcomed the challenge of creating concepts that would resonate with the Italian brand’s youthful core customers and also reflect the label’s values and social engagement.
