Brands. United Colors of Benetton

UNITED COLORS OF BENETTON

UNITED COLORS OF BENETTON www.benettonfragrances.com
UNITED COLORS OF BENETTON
UNITED COLORS OF BENETTON

United Colors of Benetton is as well known for its provocative (and thought-provoking) ad campaigns as for its on-trend fashion designs. Using controversial imagery, the brand conveys powerful messages of tolerance, non-discrimination and human rights.

In 2013 Puig and United Colors of Benetton signed a long-term global licensing agreement to develop and distribute new fragrance lines.

Puig welcomed the challenge of creating concepts that would resonate with the Italian brand’s youthful core customers and also reflect the label’s values and social engagement.

UNITED COLORS OF BENETTON
UNITED COLORS OF BENETTON

Puig creates concepts that
reflect the brand’s values

Play

United Dreams, a trio of feminine scents – Love Yourself, Stay Positive, Live Free – launched in 2014. The colorful, upbeat aromas are inspired by young women’s shared aspirations to change the world through the transformative power of dreams: “Everything that drives us comes from a dream.” A companion collection released in 2015 encourages men to believe in the power of dreams as a force for change. To create opportunity, rather than wait for the right moment. To learn from mistakes, without fear of failure. Not merely to dream but to decide, and make dreams come true.

Colors is the latest range of fragrances imagined by Puig for United Colors of Benetton. Unveiled in 2016 and 2017, the scents for women – Pink, Blue, Purple – embody the belief that a world filled with color is a better world. With Colors Man Blue and Colors Man Green, Puig offers a masculine version of the brand’s celebration of diversity and optimism.

UNITED COLORS OF BENETTON
UNITED COLORS OF BENETTON UNITED COLORS OF BENETTON
UNITED COLORS OF BENETTON
UNITED COLORS OF BENETTON Play

COLORS

Puig creates concepts that reflect the brand’s values

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