The world pulses to the rocking rhythms of Shakira. She writes, she sings, she plays, she dances: the Colombian pop powerhouse releases hit after mega-hit, thrilling global audiences with the electric energy of her records and live performances.
When Puig approached Shakira with the idea of developing signature perfumes, the star felt instant chemistry. In 2008, the artist launched her first fragrance, S by Shakira: a luminous, fresh oriental with a positive vibe, it has become a long-standing favorite with her fans.
Over time, perfumery evolved into a genuine passion for Shakira: “My fragrances are another way of expressing who I am,” she says. With each new release, she explores a different facet of her personality, guided by the perfumers and development teams from Puig. As an unrelenting perfectionist herself, Shakira appreciates the expertise that Puig brings to her signature scents. For her, it is an assurance of quality.