Brands. Paco Rabanne

PACO RABANNE

PACO RABANNE www.pacorabanne.com
PACO RABANNE

On that day in 1966 when Spanish designer Paco Rabanne sent “12 Unwearable Dresses” down a Paris runway, it suddenly became conceivable for a fashionable woman to reject silk and satin and instead choose clothes made of metal or plastic.

The same rebellious aesthetic imbues Paco Rabanne’s perfumes, developed in partnership with Puig.

Released in 1969, his first feminine fragrance, Calandre (French for “automobile grille”) is built around a bold and surprising floral/metallic note. In 1973 Puig and Rabanne revolutionized the men’s category with Paco Rabanne Pour Homme.

PACO RABANNE
PACO RABANNE
PACO RABANNE

Puig translated rabanne’s DNA
into a series of blockbuster fragrances

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Paco Rabanne retired from the scene and Puig, now owner of the House’s fashion and fragrance divisions, proceeded to create and launch a series of blockbuster fragrances, starting with the XS franchise, an in-your-face ode to sex and rock ’n’ roll. That global success was later reprised by 1 Million and Lady Million, Invictus and Olympéa.

With the appointment in 2013 of Julien Dossena as Artistic Director for women’s ready-to-wear, fashion is back at Paco Rabanne. “It’s really the freedom inherent in the brand that I want to express,” says Julien Dossena, in tribute to the founder of the House. “My ambition is to put Paco Rabanne back on the fashion map.”

PACO RABANNE
PACO RABANNE
PACO RABANNE
PACO RABANNE Play

SPRING SUMMER 2019

PACO RABANNE
PACO RABANNE Play

PURE XS

Puig translated Paco Rabanne’s DNA into a series of blockbuster fragrances

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