Brands. Eric Buterbaugh Los Angeles

ERIC BUTERBAUGH LOS ANGELES

ERIC BUTERBAUGH LOS ANGELES www.ericbuterbaugh.com
ERIC BUTERBAUGH LOS ANGELES
ERIC BUTERBAUGH LOS ANGELES

The story of Eric Buterbaugh Los Angeles begins with a boy in Oklahoma: a boy, Eric Buterbaugh, who loved nice-smelling things and collected scores of perfume bottles – with a particular penchant for French labels. That passion for fragrance inhabits him still.

A career in fashion led Buterbaugh to Dallas, Los Angeles and to London, where he ran Gianni Versace’s flagship store. A man with a singular gift for friendship, Eric Buterbaugh was soon socializing not only with the designer, but also with a glamorous coterie of celebrity clients, supermodels and society folk.

In 1998 he returned to LA and reinvented himself as a floral designer. Propelled by his talent, taste and a legendary Rolodex, he soon made his reputation as florist to the stars. His exuberant creations graced the homes and parties of Hollywood’s boldest-faced names, earning him international renown.

Regally styled “the king of roses” for his lavish use of them in his designs, Eric’s ambitions nevertheless extended beyond floral arrangements: “In the back of my mind,” he says, “I always knew I could get famous for that, and if I got famous enough, I could launch a perfume.”

ERIC BUTERBAUGH LOS ANGELES

Impressed by Buterbaugh’s
creativity and SOPHISTICATION,
Puig acquired a stake in Eric Buterbaugh Los Angeles in 2016.

A providential encounter with a veteran of the beauty and fragrance industry led to a business partnership and, in 2015, to the début of the Eric Buterbaugh Los Angeles line at the label’s flagship, an exceptional boutique/gallery/garden space in West Hollywood.

The perfumes are a homage to Eric Buterbaugh’s floral artistry and to his favorite flowers: roses, of course, but also jasmine, violet, freesia, lily of the valley… The designer works in concert with master perfumers, giving them creative carte blanche, unrestricted means to procure the finest ingredients, and the promise that their compositions will not be altered. Such freedom and confidence have inspired stunning fragrances, among them Apollo Hyacinth, by Alberto Morillas; Regal Tuberose, by Honorine Blanc; and Maiden Orange Blossom, by Ilias Ermenides.

Presented in voluptuous bottles patterned after a vintage crystal cognac decanter, the entire line of perfumes is gender-neutral by design.

Impressed by Buterbaugh’s creativity and sophistication, Puig acquired a minority stake in Eric Buterbaugh Los Angeles in 2016. The investment accelerated the brand’s development and enhanced Puig’s presence in the niche fragrance category. In 2018 Puig grew its stake in Eric Buterbaugh Los Angeles, and is now the majority shareholder.

ERIC BUTERBAUGH LOS ANGELES
ERIC BUTERBAUGH LOS ANGELES

Today the Eric Buterbaugh Los Angeles line offers 17 exquisite creations, including Orange Flower Oud and Gardenia Oud. The label remains in very limited distribution: at flagship on Beverly Boulevard in Los Angeles, at Saks stores in the U.S. and at Le Bon Marché in Paris.

ERIC BUTERBAUGH LOS ANGELES

Impressed by Buterbaugh’s creativity and sophistication, Puig acquired a stake in Eric Buterbaugh Los Angeles in 2016.

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