Carolina Herrera founded her namesake label in 1981, encouraged by the legendary Vogue editor, Diana Vreeland. Her début collection of women’s ready-to-wear, shown at New York’s Metropolitan Club, won enthusiastic acclaim: it was swiftly embraced by luxury retailers and the fashion press alike. With each new season, the House of Herrera proves that effortless elegance paired with modern refinement is always relevant.
When Carolina Herrera decided to create her first fragrance, “the invisible accessory,” as she memorably put it, she turned to Puig. Carolina Herrera Eau de Parfum, a jasmine-tuberose accord that ideally mirrored the designer’s aesthetic, was released in 1988. It was a great success, the first of many for Puig and Carolina Herrera. In 1997 Carolina A. Herrera, the founder’s daughter, joined as Creative Director for the brand’s fragrance division. Over the years, the label’s perfume business has expanded to include more than 20 fragrances, sold in some 100 countries worldwide.