and Lady MILLION
A success story
Symbolic bottles and sensual, seductive fragrances that linger on and on, 1 MILLION and Lady MILLION won the hearts of the world with daring, determination and a great sense of humor. Destined for success, this flamboyant couple climbed the steps to the international winner’s podium with 23 million bottles sold for 1 MILLION since its launch in July 2008, and Lady MILLION hot on its tail with 5 million bottles sold just eight months after its launch in early March 2011.
Blockbuster hits that enabled the Paco Rabanne brand to carve out a spot in the world’s top 8 designer perfumes.
Backed by this international success ever since their respective launches, 1 MILLION and Lady MILLION are constantly expanding their circle of fans.
While such remarkable success naturally resides in the fragrances, an unusually refreshing, spicy leather scent for him, and a vibrant yet sensual light woody floral for her, the gold bar and diamond clad bottles clearly play their part as well.
His style is undeniable; it combines a sense of humor that is always grounded in his strong, innovative know-how and an impactful, instantly recognizable creativity that has graduated to the level of true master of his art...
Paco Rabanne and metal, Paco Rabanne and light, Paco Rabanne and gold, a genuine love story: “If gold is the symbol of power and royalty, and represents something profoundly masculine, its only rival is the diamond. And Lady MILLION has both. They are reassuring as materials, and at the same time, steeped in a sort of magic because throughout history, in every civilization and every religion, people have always been completely beguiled by them.”
Hence, only the diamond can rival with the dazzling gold of 1 MILLION. Only the brilliance and symbolism of these two precious materials could go head to head to evoke all the wildest dreams and fantasies. It’s a dazzling encounter.
To accompany these launches, Paco Rabanne teams came up with striking and clearly Rabannesque advertising and communications campaigns that tell the tale of a daring, stunning encounter.
1 MILLION and Lady MILLION, a man and a woman, equally impertinent and terribly seductive, fulfilling their fantasies without any complexes whatsoever. The advertising campaign features Matt Gordon and Dree Hemingway as Hollywood stars. A smart, independent, creative femme fatale with a mind of her own, Lady MILLION is the perfect match for her companion 1 MILLION. The couple toys with who can outdo who in a game of glamour spiked with a certain amount of unrealism. No man can resist her charms, and few manage to lure her in, except of course the charismatic and flamboyant 1 MILLION! A game of seduction, dreams and fantasies face off to revel in the sparkling explosion of two irresistible, unalterable and eternal beauties: gold and diamond.
Two perfumes that have become cult fragrances. The gold bar and the diamond, 1 MILLION and Lady MILLION have stirred desire. A firm symbol of masculinity, 1 MILLION laid its claim to fame with strength and allure, excess and humor. Only a diamond could bring him to his knees, only Lady MILLION could stand up to him. Brilliant, glamorous, determined and playful, she succeeded, and won the heart of 1 MILLION… as well as a host of women worldwide!
Crowned with undeniable success, 1 MILLION is the leader in all its main markets, and has also garnered several prestigious awards.
• Fragrance Foundation – 2009 Grand Prix du Parfum (aka Fifi): Best new men’s fragrance in the selective distribution category / Best new men’s fragrance packaging / Best new men’s fragrance advertising campaign.
• 2009 Fifi Award – UK: Best new men’s fragrance and in 2010, Best men’s fragrance of the decade.
• 2009 Fifi Award – Italy: Best men’s fragrance packaging.
• 2010 Fifi Award – Germany: Best men’s fragrance.
As for Lady MILLION, she has already won the Spanish Perfume Academy’s 2010 award for the year’s best women’s fragrance.