THE FEMININE AND MASCULINE FRAGRANCES COLLECTIONS FROM UNITED COLORS OF BENETTON
Dream, in order to change the world: that’s the daring idea behind United Dreams, the trio of feminine fragrances created by United Colors of Benetton in 2014. Stay Positive, Love Yourself, and Live Free express a shared desire to make change happen, through the transformative power of dreams.
In 2015, United Dreams goes a step further by creating a new masculine collection. Go Far, Be Strong and Aim High: three fragrances that inspire the pursuit of dreams until they become a reality. A dose of strength, spirit and courage distilled into a perfume.
COLORS DE BENETTON
WE ARE COLORS
In a world full of prejudice, labels and borders, we choose to celebrate our difference. To demonstrate that color is not something written on our skin. It’s a state of mind, a feeling. A blend of cultures and ideas. A revolution led by people who want change. And who believe a world filled with color is a better world.
United Colors of Benetton presents its new feminine fragrances collection Colors, derived from the brand’s very DNA: color.
The two feminine perfumes, in pink and turquoise, convey values such as diversity, multiculturalism, beauty, and optimism. Through its latest launch the Italian brand offers a new way of looking at the world via a diverse, positive palette of colors.