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PURE XS

EXCESS IN ITS PURE STATE

In 2017, Pure XS announces the comeback of sex, or rather eroticism. Paco Rabanne, the master of fantasies, presents excess in its pure state, implicit, explicit and pure fantasy.

A fantasy embodied by an excessively perfect and perfectly indecent man. An unattainable heir who oozes sex and desire. Pure XS is the duality of a man with a noble upbringing and sexual power. He merges decency and daring, vice and virtue with magnetic results.

He’s a man who has it all, excessively. Wealth and beauty, with his whole life ahead of him a desirable heir with every advantage that surpasses perfection. Clearly well cultured and an aesthete, his life is a work of art on a par with his destiny and so is his body.

The name indulges in extremes, Pure, like the purity of masculine beauty or desire and eroticism. XS spells out sex and the excess of the character at the heart of the story, the reactions that he incites and the fragrance that oscillates between freshness and fire.

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