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THE SUCCESS OF A FAMILY BUSINESSTHE SUCCESS OF A FAMILY BUSINESS

Antonio Puig, who founded the company in 1914, had a maxim to articulate the kind of succession he envisioned: "There are five stages of life: the first is learning how to do something; the second, doing it; the third, really doing it; the fourth, teaching how to do it; and the last, letting go and allowing others to do it."

Transferring control at a relatively early age set a precedent that his children would follow almost half a century later. To those who questioned his decision, Antonio Puig usually answered, with a touch of pride, that his sons were better trained than he was. He gradually turned over the management and direction to the two eldest during the 1950s.

Before his death in February 1979, he summoned his four sons and asked them

to respect two desires in his absence: That they take care of their mother and that they remain together. "Stand united; together you will be much stronger," was his advice.

That phrase became a motto that would rule the relationship among the Puig brothers and would mark their personal and professional philosophies.

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