Prada

Inventing the classics of tomorrow

www.prada.com/fragrances

The launch of Prada’s first fragrance in 2004 was one of the most eagerly anticipated perfumes launches. Prada is a brand that rewrites the rules of fashion, respecting the classic traditions of quality and attention to detail, but mixed with a constant urge to move forward, to experiment and create something new. This fusion of tradition and innovation and constant striving for perfection in material and ideas makes Prada unlike any other brand in the world of fashion. And, Prada Parfums keeps this spirit alive in the world of fragrances.

The story of Prada Parfums continues with a future built on providing fragrances inspired by the artisan traditions of the past, but capturing the spirit of today to invent the classics of tomorrow.

The Amber Universe

A New Age in the History of Amber Fragrances
Delicious, hypnotic, indefinable… Amber is the soul of the Prada Amber Universe. The Amber Universe expresses Prada’s constant search to create the future by reinventing the past: a modern take on ancient essential oils with pure and natural properties. The Amber universe heralded the coming of a new age in the history of ambery fragrances.

The Infusion Universe

A Heritage of Quality
With the Infusion Universe, Prada began a new exploration of classic perfumery, re-imagined and re-invented for the modern age. Precious ingredients painstakingly undergo a process of infusion, which maintains the raw essence of the flower, a subtle olfactory memory, not sweet like a typical floral perfume, but fresh, distinctive and highly evocative… An obsession with quality and new ideas articulated through fragrances based on natural, floral ingredients. The next expression of Prada’s heritage of quality.